JO’S STRIVES FOR PERSONALIZATION AND OLD TIME CRAFTSMANSHIP WITH SPECIAL ATTENTION TO DETAILS, QUALITY AND TAILORING
– TO CREATE STYLES THAT ARE NOT ONLY SEASONAL HITS, BUT ALSO LONGTIME FAVORITES. THIS TIMELESS STYLE IS EARNING A DISCERNING AND LOYAL FOLLOWING, DELIVERING ELEGANT AND UTTERLY WEARABLE PIECES THAT EXPLORE SHAPES FROM SHARP TAILORING TO DISTINCTIVELY FEMININE AESTHETICS.
Jo’s ready-to-wear collections are designed by Creative Director, Joanna Chu Liao, who explains: “The brand’s muse is an intelligent and independent
woman, who leads a contemporary lifestyle. One who is always sure of herself and displays effortless beauty”. This woman is fashion conscious -
but never a victim of her passion, she embodies strength and femininity, running from a meeting to the kids’ swimming pool or stopping by for a drink
Collections are inspired by the evolving role of this woman, the Creative Director adds: “Sleek designs are infused with creativity and trends, conjuring a contemporary yet original impression. Subtle yet artfully assembled pieces offer effortless beauty and elegance. Old time handcrafted techniques frequently
adorn our modern designs in an innovative way… Really the purpose is to create lifestyle inspired pieces that offer senses of ecstasy and luxury ”.