welcome to jo's brand new online store

jos_designer_joannaJOANNA CHU LIAO WAS BORN AND RAISED IN HONG KONG, WHERE SHE LEARNED TO APPRECIATE URBAN MIXED CULTURES: FROM ORIENTAL TALES TO EUROPEAN PRACTICAL AND EASY STYLE. HER EXPOSURE TO FASHION STARTED VERY EARLY IN LIFE: JOANNA’S FAMILY HAS BEEN OPERATING A GARMENT BUSINESS SINCE DECADES – SHE WAS ALWAYS FASCINATED AND ENCHANTED BY BOTH TECHNICAL AND CREATIVE ASPECTS OF THE FASHION INDUSTRY.

To receive her high school and university education Joanna moved to North America, where she experienced what Proust once said: the real voyage of discovery consists not in seeking new landscapes but in having new eyes. Cultivating her asian and western background Joanna met her first mentor, who taught her paper pattern, fitting and tailoring…

Very soon she started working with a German designer, whose excellent knowledge of beadings and embroidery fascinated her once again. After a few years she was scouted by Itochu and Look Japan to design ready-to-wear collections for the Japanese market. Her pieces were sold in many department stores, such as Barneys New York, Isetan, Mitsukoshi, Daimaru, Matsuzakaya, and Seibu. During those ten years working for Japanese companies she also designed uniforms for Estee Lauder and Folli Follie.

The time came for Joanna to start her own brand: Jo’s Ready to Wear was born in 2011, looking at an international audience, with a practical but chic mark. Joanna has recently designed the sales uniforms for Harvey Nichols Hong Kong new flagship store in Pacific Place. Jo’s Ready to Wear collections can be found online at josreadytowear.com, Harvey Nichols and it’s Hong Kong boutique, in Causeway Bay.